Brabus, renowned for its bold design and unparalleled craftsmanship in automotive engineering for nearly fifty years, is embarking on an exciting venture into the world of yachting. This move comes through a dynamic new partnership with the esteemed Italian manufacturer AB Yachts.
Introducing Brabus Yachts
In a groundbreaking collaboration, Brabus and AB Yachts aim to create the very first Brabus yachts. This partnership promises to fuse Brabus’s striking style and commitment to customization with AB Yachts’ prowess in engineering fast, high-tech vessels. The inaugural yacht from this collaboration is set to debut at the prestigious Monaco Yacht Show, scheduled for September 23–26, 2026.
A New Dimension in Yachting
While specifics regarding the first model are yet to be revealed, this partnership signifies more than just a branding initiative. The yachts will be co-created by Brabus and AB Yachts, combining Brabus’s expertise in materials and visual aesthetics with AB Yachts’ specialization in lightweight design and high-speed waterjet propulsion.
Expanding Brabus Marine
This arrangement marks a substantial enhancement to Brabus’s marine portfolio. The company is already collaborating with Finnish builder Axopar on a series of high-performance day boats and has joined forces with Sunreef Yachts for luxury catamarans. The partnership with AB Yachts introduces a new avenue for yacht enthusiasts who seek the space and comfort of a yacht paired with the distinctive character typically associated with Brabus supercars.
Statements from Leadership
“AB Yachts embodies the kind of innovative spirit we are pursuing: a commitment to pushing boundaries and creating something that feels inherently special,” states Constantin Buschmann, CEO and owner of Brabus. “As we grow Brabus Marine alongside our partners AXOPAR and Sunreef Yachts, this partnership unlocks a new realm for us, marrying our bold design ethos with AB Yachts’ remarkable expertise.”
AB Yachts: A Legacy of Speed
Since its inception in 1992, now as part of Next Yacht Group, AB Yachts has carved a niche for itself in the market with open yachts focused on speed and agility. Their range, including models from the AB 80 to the AB 130, boasts impressive speeds of up to 60 knots.
Innovative Technology and Design
By employing aerospace engineering techniques, AB Yachts utilizes lightweight composite materials, meticulously crafted hull designs, and waterjet propulsion to achieve high performance while ensuring the comfort expected on a modern luxury yacht. This technical background aligns seamlessly with Brabus’s reputation for combining striking aesthetics with formidable power.
Giorgio Mattei, deputy chairman of Next Yacht Group, characterizes this collaboration as “love at first sight,” highlighting their shared commitment to innovation, performance, and exceptional design. “Right from our initial discussions, we saw in Brabus the same unwavering passion for creativity and quality that defines AB Yachts. This partnership is not just inspiring; it’s a natural fit, driven by our joint quest for excellence and a shared vision of challenging the status quo in yachting,” adds Mattei.
The Brabus Touch
Brabus’s design philosophy, termed the “One-Second-Wow,” emphasizes that a product should communicate its intent at first glance. In the automotive world, this usually translates to striking carbon fiber details, bold proportions, and uniquely crafted interiors. For yachts, this vision expands to encompass everything from exterior aesthetics and color choices to customized furnishings and intricate detailing within the living spaces.
The first yacht from this exciting partnership will be unveiled in Monaco this September, with a second world premiere already slated for the 2027 edition of the yacht show. This collaboration hints at the thrilling possibilities to come—Italian yachting engineering seen through the exceptional lens of Brabus innovation.
