Ford and Filson have taken their collaboration to new heights, crafting something truly remarkable for adventure enthusiasts and luxury seekers alike.
Introducing the Luxurious Ford Bronco Filson Edition
This stunning new Bronco seamlessly blends the rugged essence of the renowned model with Filson’s iconic retro style, all while offering an added layer of comfort. The 2027 Ford Bronco Filson is engineered to be your ultimate adventure companion, ready to tackle any terrain both on and off the road.
Performance and Power
Crafted at Ford’s Michigan assembly plant, this exceptional off-roader is powered by a twin-turbocharged 3.0-liter Ecoboost V-6, mirroring the performance of its Bronco Raptor counterpart. Although it may not generate the 418 hp of its sibling, sources such as Car and Driver have suggested that it will deliver a robust high-300 horsepower output. Engineered for everyday driving, it maintains a quieter profile while achieving a zero to 60 mph acceleration that is a half-second quicker than the standard 2.7-liter V-6 Bronco.
Advanced Features and Customization
Each model is equipped with Ford’s Sasquatch package, featuring both front and rear electronic locking differentials, premium Fox shocks for enhanced off-road durability, and expansive 35-inch rugged-terrain tires—setting a new standard in the luxury 4×4 SUV category. The Bronco Filson also boasts seven distinctive drive modes through Ford’s G.O.A.T. system, which includes options like Sport, Slipper, Naja, and Rock Crawl. Color choices feature an exclusive Field Green Metallic, along with Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White.
The interior reflects Filson’s commitment to quality, showcasing a cabin accented with colors and materials inspired by outdoor adventure. Expect to see perforated, quilted leather and durable fabrics reminiscent of Filson’s twill. A leather-wrapped instrument panel and brass details on the steering wheel and G.O.A.T. Modes dial enhance its luxury. Ford claims this Bronco includes the quietest cabin in the model’s history, featuring improved seals that reduce wind and road noise by nearly 20% compared to the 2021 version. An upgraded audio system designed by Bang and Olufsen provides the perfect soundtrack for your journeys.
To support your off-road explorations, the interior is fitted with removable saddlebags inspired by Filson, ideal for storing everything from fly boxes to first-aid supplies, making them easy to transport from vehicle to campsite or wherever your adventures lead you.
Exclusive Edition and Anticipated Launch
“Bronco buyers seek more than a vehicle; they desire a companion for their escapades,” stated Andrew Frick, president of Ford Blue and Ford Model e. “With over a century of experience creating trustworthy gear, Filson aligns perfectly with our vision for this vehicle, ensuring it meets the high expectations of our customers.”
To celebrate this collaboration, Ford and Filson are launching an exclusive North American model that features a striking Iron Sands Copper Metallic paint, a unique fender badge, a serialized console badge, and custom cargo storage bags inspired by Filson’s design ethos.
Although pricing details remain under wraps, expectations suggest a starting price in the mid-$70,000 range. Orders are set to open this fall, with anticipated arrival in showrooms by early 2027. For those wanting to extend the experience, Ford and Filson have also unveiled a limited-edition collection available in Filson stores and online.
Click here to explore more of the Ford Bronco Filson.
