Orlebar Brown, known for revolutionizing men’s resort wear, originated from a simple observation made by founder Adam Brown during a vacation in Rajasthan, India. While women showcased stylish swimwear and cover-ups effortlessly transitioning from poolside to lunch, the men were left in unflattering, wet shorts. This moment sparked the creation of a new category of swimwear, leading to the development of quick-drying swim shorts that combined utility with style.
Two decades on, the brand has expanded its offerings beyond tailored shorts to encompass a full vacation wardrobe. The collection now includes knit polos, blazers, easy trousers, and accessories, catering to men as they transition from yacht to beachside restaurants. The brand’s signature tailored swimmers remain among the best available, establishing Orlebar Brown as a staple in high-end resort wear.
Milestones in the brand’s journey include prominent on-screen acknowledgments, such as Daniel Craig’s endorsement in Skyfall, and the establishment of boutique stores in exclusive locations. The brand’s acquisition by Chanel introduced a new era for Brown, who, while less involved day-to-day, continues to envision the brand’s future. He expresses a desire for both ambition and sustainability, hoping to celebrate the brand’s success in another 20 years.
What matters to him in life? Brown values the joy of starting each day with purpose. He notices too many people struggle with job satisfaction or personal happiness. His focus isn’t on financial gain but rather on finding contentment in daily life. In terms of style, he emphasizes individuality, viewing clothing as a form of self-expression. The rural landscape he now calls home has inspired him to adopt a more playful approach to dressing, exploring new colors and materials.
What was his first clothing love? As a teenager, Brown embraced punk style, often wearing cut-off checked shirts and eye-catching suede winklepickers that he bought from Shelly’s on Kings Road, London. He recalls it as a significant part of his personal evolution.
What does he collect? Brown collects golf balls. Years ago, while walking on a beach in Cornwall, he found one during a time of uncertainty about his business direction. This serendipitous discovery led him to keep every subsequent ball he finds, now totaling about 35, as a quirky reminder of resilience.
What is essential in his carry-on? For traveling, Brown always packs navy T-shirts and underwear, a lesson learned after a messy incident mid-flight. He also stashes a book and a game, whether it’s a deck of cards or backgammon, to pass the time while on vacation.
What is his daily routine? In the countryside, he starts his day with juicing and yoga followed by work and a dog walk on the moors. In London, his work routine consists of lengthy meetings, but his wardrobe remains consistent. He often reaches for a navy crew-neck cashmere jumper, a staple he cherishes. He appreciates his collection from various brands, treating each piece with care.
Where does he love to travel? Brown enjoys spending time in Yorkshire from April to October, finding its natural beauty reminiscent of a vacation. He also cherishes a recent trip to Uruguay and Cape Town, relishing the thrill of adventure each year. He speaks fondly of Namibia, a destination that revealed the diverse interpretations of deserts, adding to his extensive travel experiences.
